Obi-Wan Kenobi takes Luke to the place with the most people to find a pilot – a bar. This is because it has the lowest search cost. To find a pilot to take them to Alderaan is challenging; however, they were able to find someone, Han Solo, fairly cheaply. Search costs are the time, energy, money, or other resources expended by a party who is searching to purchase a good or service. Learn more about Search Costs in this clip!